Optimize Images 300% in WordPress with These 14 Free Tools and Plugins

Optimizing web images is a process of delivering the high-quality images in the right format, dimension, size, and resolution while keeping the smallest possible size. While the technology and accurate and precise details of caching can be pretty complex, the underlying idea is really very simple. Let me give an example.

The importance of images in connecting users to your products has been proven. If your website takes more than 3 seconds to load, users are more likely to abandon it which will drastically increase your bounce rate and eventually, it will affect your conversions.

Optimizing page load speed. It depends on many factors from your website host to website layout & design.

Optimizing the website’s weight will not only gives the vistors a better experience but also there will be drastic increase in the user’s interaction with product and services.

Here’s a short list of the top WordPress Optimize Images plugins for you to quickly browse through.

1. Stock Photo Sites


Stock Photo Sites is a place where stock photography is a cost-effective method for designers to obtain professional photos and images without the costs of hiring a photographer directly. Websites, like Pixabay, that let you choose the specific photo dimensions and lets you make further adjustments using tools.

2. CompressImage


Want to reduce the load time on your web pages to have a hassle free browse time? Then optimizing the images will greatly speed up your website. The main reason is to lower down the loading time of your blog as this has a direct correlation with search engine ranking. Therefore compressing images before uploading will gain you best results. When you search online for photo compressor tools, you will be awestruck by the sheer number of tools available. There are some great tools like Toolur See the example image above.

3. ImageOptim


ImageOptim is a lossless image compression tool for Mac, that means it doesn’t affect the quality of the image while reducing the size. ImageOptim supports multiple image formats like png, JPEG, .gip animations. It integrates some of the best free image optimisation tools like PNGout, Zopfil, Jpegoptim to name a few. Once you have downloaded and opened Imageoptim software, all you need to do is; drag and drop the images that you want to compress.

4. JPEGmini


JPEGmini is a photo optimization technology that reduces the file size of JPEG photos by up to 5X, while preserving the resolution and quality of the original photos. JPEGmini files are in standard JPEG format, which can be viewed and edited by any browser, photo software or consumer device. If you have an image-intensive website, your pages will load faster, improving user experience, monetization and SEO, and you’ll also reduce your storage and bandwidth costs. For high-quality, full resolution photos produced by digital cameras, you can expect a reduction of 50%-80% in file size, while web images are typically reduced by 20-40%. The tool also lets you drop as many photos you want like below:

5. TinyPNG


TinyPNG reduces the file size of your JPEG images. Every uploaded image is analyzed to apply the best possible JPEG encoding. JPEG is the most popular format for photos on your websites and apps. Many JPEG files do not use optimal compression, wasting valuable bytes. When you upload a JPEG file, the image is analyzed. Textures, patterns and colors are automatically identified. The encoder creates an optimally compressed JPEG file based on that information. You will get an optimal image, every time!

6. Kraken Image Optimizer


Kraken Image Optimizer is a web service designed to perform a similar function to desktop based applications such as ImageOptim. The service works significantly than others because of the powerful servers that they use to crunch your images. For Kraken.io to process the image and compress them, we have to invest $7 a month (for half-a-gigabyte of images processed a month).

7. Photo Editing Software


Photo Editing Software helps you replaces the old way of photo editing. Using the Photoshop, lightroom or other photo editor yields you the same set of results. Instead of using the same available method of resizing the image based on pixels, we can resize at a percentage of the original size. Nonetheless, the image quality remains the same using photo editing software.

7 Best Free Online Image Optimizer Tools

Is longer loading time make you run out of patience? Thats exactly why optimizer tools come in handy. Image compression plugins allow you to easily optimize images in WordPress for better speed and performance. We can save some space if we resize the images before uploading it.

Here’s a short list of the top WordPress caching plugins for you to quickly browse through.

1. Media Edits


WordPress has a basic image editing tool that allows you to perform some simple manipulation with your uploaded images. You’re able to rotate and flip your images as well as scale them and crop them to different sizes. Media consists of the images, video, recordings, and files that you upload and use in your blog. Media Edits is the edit option you get when we upload the image through media library. Clicking the Edit Image button launches the image editor screen, giving you access to several useful image editing controls. The edits you make to your image are non-destructive and you can restore the image to it’s original (uploaded) specifications at any time.

2. Smush Image Compression and Optimization


Smush Image Compression and Optimization automatically optimize and resize every image in any directory on your WordPress or Multisite on upload. Smush has been benchmarked and tested number one for speed and quality and is the award-winning, back-to-back proven crowd favorite image optimization plugin for WordPress. Their servers do all the heavy lifting. Strip hidden bulky information from your images and reduce file size without losing quality.

Why Smush Image Compression and Optimization:

  • Optimize any image in any directory.
  • Asynchronously auto-smush your attachments for super fast compression on upload.
  • Global and individual settings for Multisite.
  • Optimize your images using advanced lossless compression techniques.
  • 3. Compress JPEG & PNG Images by TinyPNG


    Compress JPEG & PNG Images by TinyPNG automatically optimizes all your images by integrating with the popular image compression services TinyJPG and TinyPNG. The plugin is fully multisite compatible and you can set the API key for all sites at once by defining it in the wp-config.php file.

    Why Compress JPEG & PNG Images by TinyPNG:

  • Easy bulk optimization of your existing media library.
  • Supports the compression of animated PNG.
  • This plugin is Woo Commerce compatible.
  • Automatically optimize new images on upload.
  • Advanced background optimization to speed up your workflow.
  • No file size limits.
  • 4. EWWW Image Optimizer


    EWWW Image Optimizer will increase your page speeds by way of image optimization. Plugin can automatically optimize your images without sacrificing the quality of the image. Optimizing your images on your website can help with improving your website performance. At best it helps the speed at which your website loads as well the server resource usage. The newest release of EWWW Image Optimizer includes a Cloud option that allows you to use their own storage solution for your images. Ewww I.O. not only optimizes the images uploaded and created by any plugin, but also features special integrations with many popular plugins.

    Why EWWW Image Optimizer:

  • Comprehensive Coverage: no image gets left behind, optimize everything on your site, beyond just the WordPress Media Library.
  • No Speed Limits and unlimited file size. Using automatic Background Optimization and optional Parallel Optimization, get rid of upload delays and get back to doing what you love.
  • High Torque as we bring you the best compression/quality ratio available with our lossy options for JPG, PNG, and PDF files.
  • Safety First: all communications are secured with top SSL encryption.
  • 5. Imagify Image Optimizer


    Imagify Image Optimizer will speed up your website with lighter images. It’s a fact that the average web page keeps getting heavier. It can be blamed on images, as they are more and more prominent. We no more have choose between beauty and speed. We can have both of them along user satisfaction. Imagify is the most advanced image compression tool, you can now use this power directly in WordPress. This plugin provides Bulk Optimizer to optimize all your existing images in one click.

    6. Imsanity


    Imsanity plugin automatically resizes the image upload and helps get rid of manual scaling. Imsanity also provides a bulk-resize feature to selectively resize previously uploaded images to free up disk space. This plugin is ideal for blogs that do not require hi-resolution original images to be stored and/or the contributors don’t want (or understand how) to scale images before uploading.

    Why Imsanity:

  • Bulk-resize feature to selectively resize existing images
  • Once enabled, Imsanity requires no actions on the part of the user
  • Optionally converts BMP files to JPG so image can be scaled
  • Allows configuration of max width/height and jpg quality
  • 7. ShortPixel Image Optimizer


    ShortPixel Image Optimizer is a friendly and fun way to compress your images, but we want to make it even more easier for you. That’s why we wrote this short guide so you could start optimizing right away. After optimization, if you want to switch back to a certain original image, hit Restore backup in the Media Library. If you are happy with the optimized images, you can deactivate saving the backups in the plugin Settings. When a page is rendered, php and mysql are used. Therefore, system needs RAM and CPU. If many visitors come to a site, system uses lots of RAM and CPU so page is rendered so slowly. In this case, you need a cache system not to render page again and again. Both lossy and lossless image compression is available for the most common image types (JPG, PNG, GIF and WebP) plus PDF files.

    Why ShortPixel Image Optimizer:

  • Compress JPG, PNG, GIF (still or animated) images and also PDF documents.
  • No file size limit.
  • featured images can be automatically resized before being optimized with 2 different options.
  • Optimize thumbnails as well as featured images.